Printed Signage: Event Advertising On A Budget

September 27, 2017 / in Blog / by Helen Scheuerer / No Comments

In the midst of the digital age, an advertising medium that’s often overlooked and under-utilised is signage. Printed signage is a fantastic way to create brand recognition and awareness, particularly when it comes to events. Don’t underestimate the advantage of using big, bold and bright artwork on signage to expose foot and car traffic to your festival, event and/or message.

Mesh Direct have supplied numerous event advertising to some of Australia’s biggest festivals and organisations, and are considered experts in the field. We understand that often, events are run on strict budgets and organisers can find it difficult to give the event the marketing attention it deserves. Here at Mesh Direct, we have plenty of budget-friendly solutions when it comes to advertising through printed signage. Here are some of our most popular options…

1. Utilise crowd control barriers

At events and festivals, crowd control barriers are already a must-have. They’re a necessity when it comes to organisation, safety and creating an orderly system for queuing, so why not utilise these existing canvases to showcase your event branding and advertising?

We use dye sublimation printing to actually dye the design into the mesh of the barriers which results in fantastic colour representation and crystal clear prints. We’re passionate about representing you, your brand and your event well, so we use only the best in printing technology.

One of the great things about crowd control barriers is how affordable they are. Give our team a call to learn what options suit your needs best (1300 368 978).

2. Use banners and signs

Another budget-friendly solution is printed banner mesh. This can be attached to temporary fencing and promote your event while your construction/event site is still in progress. We have a range of affordable options here including premium banner mesh, standard banner mesh, shade cloth and wind mesh.

Our printed shade cloth is an ideal branding and advertising solution for festival organisers, and it one of our most popular products. It’s commonly used on barrier fencing, particularly on long runs where a high resolution result is not necessary. Shade cloth is our entry level branded fencing and is sold in rolls of 50m. Also referred to as scrim, fence fabric, scaffold mesh or fence mesh it is a durable material which can be reused, making it perfect for regular/seasonal festivals.

3. Corflute signage

Corflute is one of the most common forms of signage you’ll see around festivals events. It’s also referred to as corrugated plastic signage or corriboard and is a rigid, flat substrate which is highly versatile, can be applied virtually anywhere and is easy to install on any structure including walls, fences and hoarding.

You’ll likely see it in the form of security signs, safety signs, menus, prices, and dress code signs among other things. The corflute sign option provides a magnificent reproduction of your artwork for a budget price, rather than using vinyl lettering we print directly on the corflute signage substrate to achieve this magnificent result.

It can also be seen in real estate signage, the building industry and for major use in election campaigns. Durability isn’t an issue as corflute signs can be reused time and time again, making it ideal for seasonal events and festivals. Often seen in the outside environment being nailed to electricity poles, the corriboard signage option is one that is built to withstand the elements.

At Mesh Direct we are very flexible and are more than willing to customise your corflute signs according to all your needs. Our corflute signage is fully UV stabilised and with the proper care can be used for years. We use the highest quality inks available and our corflute signage is printed directly onto substrate on 3mm or 5mm thick bases.

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Each of these printed signage forms are a great way to advertise your event or festival at an affordable price. If you’re interested to find out more about advertising through printed signage, give us a call on 1300 368 978.

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Banner Mesh Fence Panels - Allam Property Group

How To Build Your Construction Business with Branded Banners

August 28, 2017 / in Blog / by Helen Scheuerer / No Comments

With the right artwork, branded banners have the ability to build your construction business and drive clients to commission jobs with your company. But how can printed signage contribute to your business’ growth and sales? We’ve got a number of tips you can use when it comes to getting the most from your branded banners.

1. Utilise advertising space

The beauty of branded banners, temporary fencing and hoarding is that they provide you with advertising space that’s either rarely or never utilised. These options give developers what would essentially be blank canvases and turn them into an opportunity for them to promote their business.

These areas are usually in high traffic zones, which are exposed to numerous people on a daily basis. Therefore, signage solutions like branded banners help get your business name and services out in front of a new audience, and potentially new clients.

Creating awareness for your brand is half the battle when it comes to attaining new, ongoing clients. Utilising advertising space on your existing construction and development sites is a great way to get your business out there.

2. Create a professional aesthetic

Whether we like it or not, we all judge the packaging of a product, and in the case of your construction business the packaging is the signage and fencing options you choose.

By opting for branded banners when it comes to your temporary fencing, it creates a professional and uniform look across the scope of your development, in addition to utilising any otherwise overlooked advertising space.

Creating a professional aesthetic provides your brand with social proof – it instantly looks more reputable, and provides a much stronger first impression to potential clients.

3. Opt for a range of signage products

Here at Mesh Direct, branded banners are just the beginning when it comes to our signage solutions. We offer a range of different mesh substrates for branded banners, but we also provide our clients with numerous other products, including: corflute, vinyl hoarding, alupanel signage, wind mesh and nature screens to name a few.

A range of different branded signage solutions in addition to your banners will help you achieve that uniform look and utilised all that overlooked advertising space. It will also ensure that your construction site is adequately adhering to safety signage requirements.

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Still not sure how branded banners and signage solutions can help build your construction business? Give us a call on 1300 368 978 or drop us a line here.

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VR Builders

The Search for Your Signage Solution: Where to Begin

August 14, 2017 / in Blog / by Helen Scheuerer / No Comments

As experts in grand format printing, we’re well aware that the search for your signage solution can be a daunting one. There are always numerous factors to consider in terms of your construction or development site alone. As a developer you need to consider environmental factors as well as the safety of your workers.

If you’re looking for branded signage, the chances are that you also have an addition goal in mind for your mesh banners and temporary fencing, and so this goal needs considering. Finally, you’ll also need to have a solid grasp on the budget that’s available to you, and what the best options are for the amount you’ve designated.

So with these details in mind, let’s delve a little deeper into each of them, and see how you can use the knowledge to find the perfect signage solution for you and your business.

1. Assess your construction site

Before you decide on any specific signage options you first need to assess your construction or development site. One of the first things we ask our potential clients is about the predicted wind load of the site.

The wind factor is a crucial aspect of the site to consider when searching for mesh banners and signage options. If your site is located in a high wind area, you’ll need to opt for wind mesh, which is especially created to withstand large wind loads. Other signage options don’t hold up as well in windy conditions as they don’t have the correct perforation.

There are plenty of other factors to consider, such as is your site outdoors or indoors? How large is your site? For example, if it’s a large-scale development, you may need something like a building wrap rather than simple temp fencing. You also need to be asking yourself about safety hazards and whether or not you’re required to have safety signage posted throughout your site for your workers. Perhaps you’ll need directional signage as well.

Sit down with your project manager and list down these aspects of your site.

2. Determine the goal of your signage

In order to get impressive results for your company, you’ll need to be specific when determining the goals you’re aiming for. Do you want your business to gain more exposure, are you aiming for a certain number of new leads? Do you want to advertise a particular event or business?

These are all questions you will need to answer in order for us to help you select the right signage option. For the best print resolution, we’d recommend opting for our premium banner mesh, however if you’re looking for more basic temporary fencing where the print quality isn’t paramount, printed shade cloth or “scrim” is another option.

Knowing the purpose and goal of your signage will make the search for the perfect solution all the more simple.

3. Know your budget

The final factor to consider before delving into the various signage products available is your budget. Grand format printing doesn’t have to be a bank-breaking exercise, particularly if you know your budget from the get-go.

There are numerous options here at Mesh Direct that are great for businesses who need to be on the conservative side of pricing. We’d never compromise on quality, so you can rest assured that our budget-friendly products such as standard banner mesh and partial printed shade cloth are still held to the highest standard.

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Once you’ve considered these factors, let’s talk mesh! Get in touch via our contact form or give us a call on 1300 368 978, and we’ll talk you through our numerous signage solution options.

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Printed Shade Cloth/Scrim

Printed Shade Cloth: Your Budget Friendly Solution

July 17, 2017 / in Blog / by Helen Scheuerer / No Comments

This post delves into the affordable and practical nature of Printed Shade Cloth at Mesh Direct.

When it comes to creating effective printed signage, most businesses have one thing in common: budgets. Unfortunately, budgets rule the majority of our business decisions, including what we’re able to print!

Luckily, Mesh Direct offers plenty of options for printed shade cloth and printed signage for those who need to be a little conservative with their purse strings. Printed shade cloth, otherwise known as ‘scrim’ is an affordable and useful option for small and large businesses alike.

Most commonly used in the construction industry to cover temporary fencing around unsightly development sites, printed shade cloth has a number of benefits for just a fraction of the price of its more premium counterparts.

Our printed shade cloth is crafted from a permeable substrate, making it the ideal solution for your advertising and branding needs while on a budget. It’s built to withstand the harsh Australian weather as well, and allows large wind loads to flow through with ease.

We always we recommend that our clients make the most of the advertising opportunity that comes with any temporary fence covering by printing their business logo or details onto the printed shade cloth. The print reproduction is good quality, and makes for a welcome distraction and an impressive branding option when it comes to revamping your temporary or permanent fencing around a site.

As we’re all about budgets meeting practicality, and ensuring that our customers are always 100% satisfied, we offer numerous shade cloth options: unprinted, partially printed or fully printed shade cloth in lengths of 50 metre rolls.

Mesh Direct’s printed shade cloth is crafted from knitted monofilament polythene, making it durable and only has a stretch factor of around 2-3%. This ensures that your sign won’t droop over time after your installation. With a density of 70%, our shade cloth boasts a great print quality, that doesn’t lose the benefits of its substrate permeability and its wind load versatility.

This type of material is generally used in longer runs where there isn’t much room for wind forces to escape.

to handle wind. Shade cloth is most commonly used in longer runs where there is not much room for wind forces to escape. This isn’t a problem as our printed shade cloth is well suited to windy areas.

Mesh Direct has a great logistics network and therefore can produce large orders of shade cloth and can usually guarantee the delivery of your banners within 10 days from the date of payment confirmation and/or artwork approval. All of our shade cloth banners, both printed and unprinted are only available in 50 metre rolls with a minimum order of 2 rolls.

 

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Printed Banner Mesh - Scentre Group by Mesh Direct

Identifying the Right Material for Your Banner

July 03, 2017 / in Blog / by Helen Scheuerer / No Comments

When it comes to mesh banners and printed signage options, identifying the right material for your banner can be challenging. Often the sheer volume of choices available out there can seem overwhelming, especially when you’re not familiar with the finer details.

But as always, here at Mesh Direct we’ve got your bases covered. Let’s take a closer look at the different types of banner material, so you can work out what’s right for you and your business…

1. Premium Banner Mesh

The name gives much of it away, but our premium banner mesh is the highest quality material we offer. It boasts an incredible sharp print resolution, ensuring that logos and business artwork always look their best. We use UV stabilised inks to print and PVC coated polyester for the best durability.

Our premium banner mesh option has tested fire retardant properties as well as a full CSIRO wind rating. It also has a GSM of 270 and a thread count of 12 per inch. This is the highest thread count mesh we offer, making it the best for print reproduction.

2. Standard Banner Mesh

Our standard banner mesh has a GSM of 200 and is the next best option in terms of print resolution after premium banner mesh. Standard is a particularly good choice for those who are on a tighter budget but still want a high quality, durable result.

The print quality of standard mesh is still incredibly high, making it perfect for your logo, business information and artwork. Standard has a thread count of 9 threads per inch rather than premium’s 12 threads.

It’s worth noting that due to the fewer threads, the print reproduction and quality is not as perfect as the premium banner mesh option. However, standard is still a perfectly good signage solution for businesses large and small.

3. Wind Mesh

Wind mesh is one of our most versatile signage solutions as it’s carefully made to withstand large wind loads as well as that typically harsh Australian climate. Wind mesh is designed with an open weave and perforated material so that high wind loads can travel through without damaging or knocking over the fence. It can be applied in many different scenarios including scaffolding, temporary fences,  and between fence poles, which allows for many great advertising opportunities and allows for visually appealing worksites.

The coated substrate allows the ink to be very well absorbed and all of our fencing mesh banners use a fully UV stabilised printing process through large 5 metre printers. This enables long lasting, highly detailed finished products.

4. Shade Cloth

If you’re on a super tight budget, then printed shade cloth or “scrim” might be the solution for you. This is an incredibly affordable option for those looking for a budget-friendly alternative to premium or standard mesh.

Crafted from a permeable substrate, our shade cloth is a practical advertising tool in the harsh Australian conditions and allows large wind loads to pass through the material with ease, which means there are low risk loads on the structure it is attached to.

The printing options allow for your business logo, various colour schemes and fonts to enhance visibility and attractiveness. However, the print reproduction isn’t as perfect as with standard or premium banner mesh due to the lower thread count and perforated design.

5. Other printed signage options

Of course, if after reading this you’ve decided that none of these materials are right for your banner or signage needs, there are plenty more options to choose from. At Mesh Direct we have a range of alternative (and complementary) products such as vinyl hoarding, corflute signage, building wraps, jump form signage, alupanel signage and much more.

If you’d like assistance with identifying which banner material is right for you, give us a call on 1300 368 978.

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Printed Shade Cloth/Scrim

What Is Full Print and Partial Printed Shade Cloth?

June 05, 2017 / in Blog / by Helen Scheuerer / No Comments

Here at Mesh Direct, we understand that the terminology associated with grand format printing can get confusing. With such a vast range of printed banners and signage solutions available, it’s no wonder the options seem overwhelming at times. One of the questions we receive most often from our clients is “what is full print and partial printed shade cloth?”.

With over ten years experience in the print and construction industries, we’ve developed printing options for all types of businesses and their needs, which is where the full print and partial printed shade cloth varieties come in. So let’s explore what these options entail…

Shade cloth

Both partial printed shade cloth and full print shade cloth are created from the same durable, premium quality materials. Our shade cloth meets all necessary building standards and uses fully UV stabilised inks for non-fade printing, no matter what type of shade cloth you opt for.

Our product has 70% light reductio as well as knotted monofilament, high-density polyethylene which provides strength and durability. Our shade cloth is crafted from 170 GSM for easy handling and uses reinforced knotted, ‘button-hole’ eyelets at both the top and bottom of the material for great stability.

But now let’s go into a bit more detail in terms of the differences between full print and partial printed shade cloth…

Partial printed shade cloth

Partial printed shade cloth is a great option for those who are looking to showcase their logo and business details in an understated way on their construction site.

When it come to partial printed shade cloth, the artwork is printed on a white background (no more than 50% of the shade cloth is printed on). This option is perfect for displaying a looped logo across a range of fences, or your business details like website and phone number.

Because it’s a smaller print job, the partial printed shade cloth is the more budget-friendly option for those who face financial constraints.

Full printed shade cloth

Full printed shade cloth is just what it sounds like – where the entirety of the shade cloth is printed on in full. This option is fantastic for making a high-impact impression on passersby, or to create an overall uniform aesthetic for events like festivals.

Naturally as this is a bigger print job, full printed shade cloth has a higher price point, however Mesh Direct ensures that all its prices are competitive and affordable for both large and small businesses alike.

Still making up your mind?

We’ve seen both options make valuable and high-converting contributions to many a job site, and whether you go full or partial printed shade cloth, the print resolution is always incredible.

Shade cloth is ideal for long run sites, and is always easily installed with cable ties.

Wanted to know more about how shade cloth can take your construction or development site to the next level? Be sure to contact us here, or give us a call on 1300 368 978.

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How Does Advertising With Printed Banners Get Results For Your Company?

May 22, 2017 / in Blog / by Helen Scheuerer / No Comments

Here at Mesh Direct we get a lot of questions about the benefits of advertising with printed banners and the potential results they can garner for various companies.

The fact of the matter is that using printed banners and a diverse range of signage solutions across your festival, event or construction site can have a fantastic result for your brand recognition and in turn, your sales and revenue.

So what exactly are these benefits?

1. Provides brand recognition

First and foremost, printed banners and signage solutions provide you and your business with brand recognition. This means that your clients and potential clients will be exposed to your logo, your brand aesthetic and will start to form a connection with your company. People will become more aware of what your company does, and who’s behind it.

Of course, in order to benefit from brand recognition, you must have recognisable, professional branding. We understand that not every business owner is a designer or art department, which is why we do our best to provide guidance and services to help your visual branding reach its potential.

With more brand recognition comes more trust in your business, and therefore – more sales.

2. Can advertise a specific product

Printed banners do more than create great brand recognition, they also provide the opportunity to advertise specific products. Printed banners, particularly our own premium and standard banner mesh have fantastic print quality and resolution, which makes them ideal for advertising your products on.

A great example of this is the iconic ice-cream brand Ben & Jerry’s. This company used banner mesh around the popular Open Air Cinema in Bondi to advertise their brand and their new product range.

Creating awareness for a new product, or a classic favourite puts the product in the forefront of consumers’ minds and therefore increases the likelihood that they’ll purchase it – driving your sales upwards.

3. Hides unsightly construction sites

The nature of the construction business means that building sites are often a bit of an eyesore. Scaffolding, equipment and general untidiness often come as part of the deal, and they can detract from their surroundings. However, if you use printed banners around your perimeter fencing and scaffolding, you can breathe new life into these tired construction sites.

Enjoy the benefit of making your brand and your building site look good, while simultaneously advertising your products and/or services.

Want to know more about how advertising with printed banners works to your business’ advantage? Click here to get in touch.

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Banner mesh durability

Printed Banner Mesh: Ultimate Guide To Common Terms

March 15, 2017 / in Blog / by Helen Scheuerer / No Comments

When it comes to the utilising printed banner mesh in your construction business, the terminology and vernacular might take some getting used to. Which is why we’ve put together an ultimate guide to common terms used in the world of signage, mesh banners and shade cloth.

Banner mesh

If you’ve been considering the fencing around your construction site, you’ve probably heard the term ‘banner mesh’. Banner mesh is the material that covers a construction site fence. If a business is utilising it effectively, it often features branding, a logo and the business’ details.

Banner mesh is an incredibly effective way to increase your brand awareness, and is a great way to create uniformity across a construction or festival site. Our mesh is sold in an array of lengths and can also be purchased in individual fence panels. For more information on panels of mesh, visit our LogoNet fence panels page.

Banner mesh is a general term that encompasses three different types of mesh: premium banner mesh, standard banner mesh and wind mesh.

LogoNet Premium Mesh

As the name suggests, LogoNet premium mesh is a type of banner mesh. Of our products, this is generally the most sought-after, as it’s highly durable and versatile. It’s also the banner mesh that provides the most stunning print results, while still allowing for that all-important wind flow.

This style of mesh fencing boasts PVC coated substrate which ensures that the ink from your print job is adequately absorbed, as well as provided UV protection.

LogoNet standard mesh

LogoNet standard mesh is our mid range fencing product. For those businesses on a tighter budget, this may be a more affordable than our premium option. While the print quality isn’t as good, it still offers an excellent structure, uniform look and print quality.

This product is incredibly easy to install, using simple cable ties and metal eyelets, making it a great temporary fencing solution for any event or construction site.

LogoNet wind mesh

Wind mesh is the final product in our printed banner mesh collection. It’s a product that’s specially made to withstand large wind loads and the harsh Australian climate.

This printed banner mesh is designed with a much more open weave, with perforated material that allows more wind to flow through the mesh. This puts less load and pressure on the structure to which it’s attached, making it and ideal solution for high-wind areas and construction sites. The fact that it’s a more perforated product means that the print quality isn’t as high as our premium banner mesh, however it still provides a professional finish.

Wind flow

When working out which printed mesh banner product is right for you, you may be asked to consider what the wind flow is like in your designated area.

Wind can have a major impact on how durable your mesh fencing is, and so if you’re planning on installing in a high wind area, you’ll need to opt for wind mesh, which as we mentioned above, has a more open weaved designed for this type of environment.

Building wraps

If you’re in the business of large scale developments, you may have come across the term ‘building wraps’, you may have even seen one for yourself.

Building wraps are extremely popular in Europe and America, particularly when it comes to landmarks undergoing maintenance or construction.

Traditionally, these wrap around the entire facade of the building, with a rendition of the building underneath. Alternatively, other companies opt for cityscapes, nature scenes, while some use it as an advertising platform for their brand.

Printed shade cloth

Printed shade cloth is one of the most commonly used banner products used, and is incredibly versatile. Also known as ‘scrim’, it can be sold as plain (unprinted), partially printed or fully printed to suit your needs.

It can be completely customised to suit scaffolds, temporary fences, chain wire fences and building facades. It’s an adaptable and budget-friendly option for everything from construction sites to music festival fencing.

LogoNet mesh fence panels

Using printed banner mesh in fence panels, this product is perfect for temporary fencing on construction sites. Mesh fence panels provide a great amount of flexibility on site, and can be moved around easily as your construction site grows.

This type of mesh is also very aesthetically appealing, and makes any site look uniform and professional.

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And there you have it! Our ultimate guide to printed banner mesh terminology. Still got questions? No problem, get in touch to talk to one of our experts.

 

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Printed Shade Cloth Freyssinet by Mesh Direct

5 Reasons to Choose Printed Shade Cloth For Your Construction Site

December 01, 2016 / in Blog / by Jack Kemp / No Comments

Printed shade cloth otherwise referred to as ‘printed scrim’ has set the construction advertising industry alight for its ability to instil the dream combination of the perfect tradeoff between quality vs budget. It has become the perfect advertising tool due to its ability to set a smooth aesthetically pleasing display around the construction site. A great feature of printed shade cloth is its printing flexibility and versatility which allows you to showcase and paste an unlimited amount of text or visual images as you please. Shade cloth is particularly suited to the long runs around the perimeter of a construction site for a number of reasons.

  • Printed shade cloth is incredibly affordable and is the cheapest entry level product. Despite this it is an incredibly durable product and many contractors use shade cloth along their infrastructure sites where long runs are needed due to it being very cost effective and practical.
  • It has button hole eyelets for installation, which appear at the top of the banner. Made from knitted monofilament polythene, it is durable and only has a stretching factor of around 2-3% ensuring the sign will not droop over time after installation. It also has a density level of 70% which allows for great quality print while the open weave nature allows it to handle high wind areas with ease. hence being very popular for outdoor advertising.
  • The installation and transportation isn’t at the peril of the client as shade cloth can be quickly and easily applied to temporary fencing via cable ties. Shade cloth is a very flexible option and can be installed on scaffolds, temporary fences, chain wire fences as well as building facades. The process is ideal, particularly for what you pay for and the lifespan on a busy working site is anticipated to be 6-12 months.
  • It has unreal practicality, not only is it budget friendly but it is highly practical as it is a permeable structure allowing wind to pass through easily, creating light loads on the structure to which it is attached. It’s versatility as it can incorporate your business logo, colour schemes and fonts and it is because of this shade cloth is a very popular method of construction site advertising or scaffold branding, although it is often seen at music festivals, sporting events, retail sites, community and school locations and large scale events of all types
  • Shade cloth fabric also complies with all OH&S requirements and obligations under the relevant Australian Standards AS 4768 – 2007.

Shade cloth boasting attributes of great print quality and reproduction which ensures a consistent pattern of the company logo that remains consistent and runs along the whole length of the product. Shade cloth will increase brand visibility and awareness and prompt customers to make contact with your company.

To find out more information about one of our most popular products, please call 1300 368 978 to speak to a Mesh Direct team member.

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