Despite the growth of digital and non-traditional advertising strategies, good old billboard and hoarding advertising is still going strong. Hoarding advertising, in particular, is growing in importance. Cities continue to grow through development projects, and rural areas are becoming increasingly infrastructured and connected. There’s always something being built somewhere, so there’s always a hoarding waiting … Continued
The Magic of Media Walls – If no one took a picture of it, did it really happen? This is a major question that event organisers and sponsors have to think about carefully. In this day and age of social media and hashtags, the answer is usually no. If no one took a picture and … Continued
Event Signage is about more than safety and advertising. At events, signage is an integral element of the audience’s experience. From conveying an atmosphere, inspiring emotions, and celebrating someone or something specific to communicating essential information and providing directions, event signage is everywhere – and it can be a make-or-break factor for event organisers and … Continued
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