All You Need to Know About Outdoor Signage

Much like outdoor advertising, outdoor signage has been around for centuries. Everyone sees outdoor signs, often before they even walk into your place of business for the first time. While outdoor signage isn’t necessarily used to market a specific product or service, it provides a ‘preview’ of your brand and business identity that entices customers … Continued

Open Fencing VS Hoarding

Temporary fencing around your development site is more than just a pesky regulation. From meeting building standards to providing an unbeatable marketing opportunity, fencing is an integral element of your development strategy. However, now it’s time to choose between open fencing and closed fencing. But what exactly is the difference between the two? and how … Continued

Outdoor Advertising Made Easy

We may live in a digital age, but good old fashioned outdoor advertising is still going strong. Even though you might be tempted to invest in swanky and fancy digital marketing strategies, people still respond more powerfully to simple and bold visual storytelling. It gives us a break from the screens we stare at all … Continued

Get the Low-Down on Construction Site Hoarding

Construction hoarding is everywhere. If a city is growing, then someone somewhere is putting up a hoarding! This temporary structure, erected around a construction or development site, is not only required to meet regulations but also presents a perfect opportunity to enhance site safety and brand recognition. Fulfilling a practical, aesthetic, and marketing purpose, hoarding … Continued

Construction: an Unbeatable Advertising Opportunity

The world is your oyster when it comes to advertising. No space is off-limits, too weird, or inaccessible. If a person can be there, then an advert can be there too! We’ve come a long way from sticking to traditional media placements like television, roadside billboards, magazines, and publication. Today, anything from toilets to buses, … Continued

Three Reasons Signage is Essential for Your Business

It doesn’t matter how strong your business model is, how reliable your sales methods are, or how masterful your expertise. Without strong branding, your business will struggle to get to the next level, or even off the ground. Signage, in particular, is a central element in any branding campaign. It allows you to bring your … Continued

Billboards Are Still the Best! Here Is Why.

In this age of digital, online, and pop-up ads, it’s easy to underestimate the power of traditional Out-Of-Home (OOH) advertising. But believe it or not, the good old billboard still has a lot to offer! There’s a reason billboards are still so visible, even almost two centuries after their initial invention. So if you’re wondering … Continued

Making Time for Temporary Fencing: Everything You Need to Know

If you’ve seen a construction site, then you’ve seen temporary fencing. The two tend to go hand in hand, and for good reason! From practical considerations to boosting your branding and catching the eye of passers-by, temporary fencing is a construction site’s best friend. Read on to find out why temporary fencing is a critical … Continued

Mobile Branding: Everything You Need to Know About Vehicle Signage

An often forgotten signage element, vehicle decals are a central tool in promoting brand awareness, developing your brand identity, and creating trust and community around your company. Branding your fleet should not be left to the last minute! Absent or clumsy vehicle branding goes unnoticed at best and actively deters potential customers at worst. Rather … Continued

Event Backdrops to Boost your Branding

The key aim of any event is to be memorable – and photogenic. In this age of social media, the two often go together. A great event will stay in the mind of attendees long after the venue has closed. However, a visually impactful event will do the rounds on social media for years to … Continued