Despite the growth of digital and non-traditional advertising strategies, good old billboard and hoarding advertising is still going strong. Hoarding advertising, in particular, is growing in importance. Cities continue to grow through development projects, and rural areas are becoming increasingly infrastructured and connected. There's always something being built somewhere, so there's always a hoarding waiting for your branding!
Due to their size and location, hoardings are visible from a distance and become intimate parts of the urban landscape. Products, services, or brands advertised on hoarding banners become part of people's daily lives - something they literally can't miss. That's why it's so important to get it right! With good marketing, the public won't want to miss your advertising.
One of the other great things about hoarding advertising is its cost-friendly nature. You can get unbeatable exposure and brand promotion without breaking the bank. Rates differ according to a variety of factors, so you can choose the price tag that's right for your hoarding, your audience, and your budget. Without further ado, let's dive into the pricing of hoarding advertising so you can make the best choices for your campaign!
The rates of hoarding advertising vary on the basis of various criteria. That means you can fine-tune your hoarding to your needs and budgetary goals. There's a hoarding solution for every brand and every campaign!
Every city is different. Population, cost of living, demand, cost of labour - all these things impact the cost of hoarding advertising. In larger, more populated cities, the price is likely to be higher than in smaller, quieter towns. On the other hand, you'll get much more exposure and engagement.
The best locations for advertising are those with high footfall and traffic. Consequently, these are also the locations that will cost you more! Again, you get what you pay for in terms of exposure and engagement.
There are options to have your hoarding illuminated. That means it continues to reach audiences even in the dead of night. Back-lighting or front-lighting are the two main solutions, and both will bump up the price of your hoarding. You just need to decide whether the extra cost is worth the night-time exposure, or whether your target audiences will mostly be in bed by this time!
The size of your hoarding will determine the printing charges and installation process. In general, the bigger, the better (in terms of visibility and engagement), and the more expensive. The size will, of course, also depend on location. How big you can go depends on how much space is available, and from which distance people will be viewing your advertising.
This might seem like stating the obvious, but the longer you rent the space, the more expensive it will be. The length of your campaign or project is something that should be factored into marketing budgets from the very beginning.