5 Eco-friendly Signage Options You Should Know About

  • Date23 April 2020
  • Reading time 4 mins read

Social responsibility is a growing trend worldwide. We've come to recognise the extent of our impact on the planet, and from the smallest businesses to the largest multinational corporations, everyone is trying to do their bit. Enter eco-friendly signage!

Improving recyclability, offsetting carbon emissions, reducing the use of resources and energy - these are just some of the steps that individuals and businesses can take to lessen their environmental footprint. But saving the environment doesn't mean compromising on your brand, your exposure or your business: you'll still need grand format signage to meet your goals. 

The grand format printing industry is one of the largest producers of waste. Almost 100% of signage ends up in landfills, and many of the processes require high energy inputs. So how can conscious consumers find signage that promotes their brand or protects their construction site, AND lines up with their environmental values? 

Luckily there are an increasing variety of options out there as the industry wakes up to the crisis, and clients can choose from recycled, recyclable, or biodegradable substrates and naturally derived inks. Eco-signage is still in its infancy, so the durability or quality of the materials might be lesser than that of traditional signs. But only by persevering and supporting this type of effort and research can we hope to build a fully sustainable industry! 

The range of eco-friendly signage is increasing yearly, and as more resources and research are focused on this area, progress promises to be impressive. Here are some eco-friendly signage options that are on the market today. 

Post-Consumer Waste Paper

An increasing number of print-shops are printing on PCW paper! PCW, or Post-Consumer Waste, ensures that a product is being reused completely. The pulp generated from PCW paper produces solid backing for your signs, and the whole process requires one third less energy and 75% less water than making virgin chemical pulp. 

Corrugated Cardboard or Honeycomb Cardboard

Extremely cost-effective, these options are also 100% environmentally friendly when the cardboard in question is PCW. One of their major advantages is that they can easily and conveniently be recycled or reused, but they're much less durable outdoors than their traditional PVC counterparts.

Mesh Direct's EcoBoard

Mesh Direct's commitment to a greener future is visible in the efforts they've made to transform the way they work. One offshoot of their Think Green, Do Green campaign has been the creation of new eco-friendly substrates that clients can use to promote their brand and their values. 

EcoBoard is biodegradable, organic and chemical-free, and it can be tossed directly in the green recycling bin when you're done! A wood-pulp core paired with a high-quality paper lining, it provides a perfect printing surface and lends itself to challenging designs and images. 

Used indoors, it's been shown to have over a 12-month lifespan! But its biodegradable nature, indicating that it can be broken down by naturally-occurring microorganisms, means that, outdoors, it's more suited to short-term displays. 

Mesh Direct's EcoVinyl

This new billboard skin is 100% recyclable, with a recyclable edging. It maintains the high quality of traditional PVC signs while being highly cost-effective and decreasing the amount of waste produced by the grand format printing industry. 

It's ideal for outdoor use, and once you're done with it, it can be recycled into park benches, decking, bollards, fence posts and other high grade recycled polymer products.


Sydney Town Hall Eco VinylSydney Town Hall Eco Vinyl

Naturally Inked

An increasing number of print companies are choosing to use soy-based or vegetable-based inks, which contain no harmful substances and reduce the need for synthetic chemicals. While there were initial issues with adherence and drying, with time and research high-performance, vegetable inks have emerged and could be a viable option for the industry in future. 

Keep up to date with Mesh Direct on LinkedIn and learn more about our Green Initiative here.

Related Articles

You Get What You Pay For: the price of hoarding advertising

Despite the growth of digital and non-traditional advertising strategies, good old billboard and hoarding advertising is still going strong. Hoarding advertising, in particular, is growing in importance. Cities continue to grow through development projects, and rural areas are becoming increasingly infrastructured and connected. There’s always something being built somewhere, so there’s always a hoarding waiting … Continued

The Magic of Media Walls

If no one took a picture of it, did it really happen? This is a major question that event organisers and sponsors have to think about carefully. In this day and age of social media and hashtags, the answer is usually no. If no one took a picture and posted it on social media, the … Continued

Event Signage: Best Practices

Event Signage is about more than safety and advertising. At events, signage is an integral element of the audience’s experience. From conveying an atmosphere, inspiring emotions, and celebrating someone or something specific to communicating essential information and providing directions, event signage is everywhere – and it can be a make-or-break factor for event organisers and … Continued

Get more straight to your inbox by joining our mailing list.