British Ambassadors Building Wrap

  • Date19 November 2019
  • Reading time 2 mins read

There is nothing more impressive than wrapping branded artwork around a building as a form of outdoor advertising. Whether applied for temporary installation, promoting a product or service, or launching an event, building wraps are capable of displaying a bold advertising message for all to see.

Building wraps or building skins are a relatively new form of advertising in Australia although they have been around for decades in Europe and the US. Buildings are enormous blank canvases that can be used to your advantage and are a great marketing tool.

Whatever the appearance of the facade, building wraps truly create a memorable if not a magnificent impression. Given the costs of other forms of out-of-home advertising which are far less permanent or memorable, building wraps are relatively inexpensive although incredibly impressive.

Depending on the intended usage, building wraps are usually made from banner mesh. After printing, the individual panels are joined together and produce the finished building wrap. Wraps are generally made from banner mesh due to the print quality needed, wind load and structure to which it is fixed to.

Building wraps are highly versatile and when used the construction media they deliver a purpose of minimising attention to the surrounding environment, concealing and disguising construction works.

Recently, Mesh Direct has the pleasure of wrapping the entire rear facade of the British Ambassador’s Residence in Canberra this month with a rendition of the building underneath creating an outstanding result. For this particular project, the building wrap was required to minimise the visual impact of the scaffold during the renovation. Mesh Direct photographed, designed, printed and installed the full rear building wrap solution with exceptional results as you can see in the photos.

At Mesh Direct, we have the experience and in-house skills to make your concept come to life in the grandest of grand formats. Talk to us about your vision and we will work together with your creative team, or with ours, to create your building wrap masterpiece. We can handle everything from the design of the building skin to installation and lighting. Call 1300 368 978 to speak to our sales team about your next project.

Visit our Building Wraps page for more information and technical specifications.

Related Articles

Construction: an Unbeatable Advertising Opportunity

The world is your oyster when it comes to advertising. No space is off-limits, too weird, or inaccessible. If a person can be there, then an advert can be there too! We’ve come a long way from sticking to traditional media placements like television, roadside billboards, magazines, and publication. Today, anything from toilets to buses, … Continued

Three Reasons Signage is Essential for Your Business

It doesn’t matter how strong your business model is, how reliable your sales methods are, or how masterful your expertise. Without strong branding, your business will struggle to get to the next level, or even off the ground. Signage, in particular, is a central element in any branding campaign. It allows you to bring your … Continued

Billboards Are Still the Best! Here Is Why.

In this age of digital, online, and pop-up ads, it’s easy to underestimate the power of traditional Out-Of-Home (OOH) advertising. But believe it or not, the good old billboard still has a lot to offer! There’s a reason billboards are still so visible, even almost two centuries after their initial invention. So if you’re wondering … Continued

Get more straight to your inbox by joining our mailing list.