Richard Crookes: Western Sydney Community and Conference Centre

  • Date18 March 2020
  • Reading time 2 mins read

In February 2020, Penrith Panthers announced the development of a brand-spanking-new, state-of-the-art Conference and Community centre. The exciting project promises to advance the area's reputation as an event and tourism destination and create a stimulating hub for the engagement and entertainment of local residents and businesses. 

Richard Crookes are completing works on the WSCCC, and they got in touch with Mesh Direct to collaborate on the timber hoarding with our PVC vinyl banner for the development site. It's always a privilege to engage with local communities and be part of the enrichment of business, community and entertainment industries, so we were thrilled to provide our expertise and services! 

The Challenge

With over 400m of timber hoarding to cover, Mesh Direct's design and print teams had their work cut out for them! The hoarding was already painted black, so some out-of-the-box creative thinking resulted in an ingenious and economical marketing coup. Richard Crookes also had very practical requirements, to avoid confusing the public regarding directions to the still-open stadium. Luckily, aesthetics and practicality are staples of the Mesh Direct ethos! 

PVC vinyl banner

The Product

We opted to use PVC vinyl for the hoardings, due to its durability and print quality. However, rather than cover the entire hoarding, which would have required printing lengths of black graphics, we broke the graphics down into sections. Prints included 3D renders to showcase the finished building, directions to the public and confirmation that the Panthers stadium is remaining open during the development. 

PVC vinyl banner

The Result

Mesh Direct and Richard Crookes were overjoyed with the results. The vinyl hoardings combine smart and eye-catching marketing with clear, concise directions and information, making the whole development process as easy for the public as possible and building anticipation for what is sure to become the new heart of the Western Sydney community. 

Related Articles

Construction: an Unbeatable Advertising Opportunity

The world is your oyster when it comes to advertising. No space is off-limits, too weird, or inaccessible. If a person can be there, then an advert can be there too! We’ve come a long way from sticking to traditional media placements like television, roadside billboards, magazines, and publication. Today, anything from toilets to buses, … Continued

Three Reasons Signage is Essential for Your Business

It doesn’t matter how strong your business model is, how reliable your sales methods are, or how masterful your expertise. Without strong branding, your business will struggle to get to the next level, or even off the ground. Signage, in particular, is a central element in any branding campaign. It allows you to bring your … Continued

Billboards Are Still the Best! Here Is Why.

In this age of digital, online, and pop-up ads, it’s easy to underestimate the power of traditional Out-Of-Home (OOH) advertising. But believe it or not, the good old billboard still has a lot to offer! There’s a reason billboards are still so visible, even almost two centuries after their initial invention. So if you’re wondering … Continued

Get more straight to your inbox by joining our mailing list.