If no one took a picture of it, did it really happen? This is a major question that event organisers and sponsors have to think about carefully. In this day and age of social media and hashtags, the answer is usually no. If no one took a picture and posted it on social media, the … Continued
Event Signage is about more than safety and advertising. At events, signage is an integral element of the audience’s experience. From conveying an atmosphere, inspiring emotions, and celebrating someone or something specific to communicating essential information and providing directions, event signage is everywhere – and it can be a make-or-break factor for event organisers and … Continued
The key aim of any event is to be memorable – and photogenic. In this age of social media, the two often go together. A great event will stay in the mind of attendees long after the venue has closed. However, a visually impactful event will do the rounds on social media for years to … Continued
Despite having been around for centuries, outdoor advertising remains one of the most powerful ways to boost your branding. A well-designed banner, whether at an event or protecting a construction site, has a massive impact on your audience, and an equally significant impact on your returns! It consequently remains the ideal way to increase your … Continued
Down Under, we are quite lucky to already be seeing events and larger gatherings starting to return as restrictions begin to ease. 2020 was a year that will not soon be forgotten due to the lack of events and gatherings taking place. So heading into 2021 we can only hope things continue to improve and … Continued
The right fabric banners for your event elevate the whole ambience, contributing to the efficiency, positivity and beauty of the experience. The wrong banners, on the other hand… The material you choose for your banner has a significant impact on its longevity, maintenance and appearance. It’s essential that you take the time to think about … Continued
Visual publicity has been a central element in branding, advertising and event promotion for centuries. The technologies, materials and expertise involved are continually growing and adapting to new market conditions. However, recent years have seen a new player come onto the scene: digital signage. In an age of screens, user-interactivity and short attention spans, signage … Continued
Every event is different. Some are exclusive and intimate, and others require large venues for innumerable guests; some take place inside, while others embrace the great outdoors. From music to business or food and drink, no two events are the same! Nonetheless, there are a few factors that all event organisers need to take into … Continued
Anyone who has planned an event will know what a huge task it is. There are numerous things to organise and an impending deadline. And something which should be at the top of your list is event signage. Having good signage will help to bring an event together, engage and inform guests. We’ve put together … Continued
There is nothing more important than the smooth running of an event. All the hard work and planning for the big day has to pay off and the key to this is organisation. We have created a range of signage for events and festivals across Australia and we know a thing or two about ensuring … Continued