How to stay ahead of your competition with outdoor signage

  • Date02 May 2018
  • Reading time 3 mins read

Trying to outsmart and stay ahead of your competition can be challenging at times, and with the evolution of marketing tactics, it's vital to think outside the box and be creative to make a lasting impression. What can be underestimated by brands is the power of outdoor signage, a simple yet effective way to make a statement if used right. We break down some of our top tips to keep in mind when creating outdoor signage to get noticed by your target market.

Using colour and an eye-catching headline

When it comes to advertising, it's crucial that you attract attention and one way to do this is through selective use of colour and a headline that people can't look away from. Think of colours that are vibrant and pair with a headline that will intrigue any passerby.

Event advertising

It's always a good idea to keep your eyes peeled for upcoming events that align with your brand, as these will offer immense advertising potential. Using outdoor signage at relevant events will ensure that your brand gets noticed and if you incorporate your logo, then people are likely to remember your advertising. We provide a range of event signage options, such as crowd control barrier covers and polymesh signage for advertising your brand. Each of these signage options are durable and have a good print reproduction to showcase your advertising to a crowd.

Retail advertising

Advertising in a retail centre with our alupanel signage is sure to get you noticed amongst the crowd. The hustle and bustle of a retail centre makes for a perfect advertising opportunity using the right signage and will enhance your brand presence amongst your competition. Alupanel signage is very effective for retail advertising, particularly if there is a construction project near the centre, due to its outstanding print reproduction and its ability to produce vibrant colours. If you're after a more cost effective way to advertise in a retail centre, our corflute signage options are also great for generating brand awareness.

Thinking outside the box with shipping containers

Whether you're thinking of advertising on the side of a busy highway, or you may have your own creative idea to advertise outside the box, our shipping containers are the perfect option. Our banner mesh or vinyl can be used for shipping containers to produce a stunningly vibrant advertising opportunity for your brand. We've made some pretty unique designs with our shipping containers, such as with our Optus project. Our creative design team can work with you to create a truly unique for of advertising that will generate brand awareness.


Contact us on 1300 368 978 to discuss how our outdoor signage options can work for your next advertising project.

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