Blog

All You Need to Know About Outdoor Signage

  • Date14 December 2021
  • Reading time 4 mins read

Much like outdoor advertising, outdoor signage has been around for centuries. Everyone sees outdoor signs, often before they even walk into your place of business for the first time. While outdoor signage isn't necessarily used to market a specific product or service, it provides a 'preview' of your brand and business identity that entices customers onto your premises. As such, it's an important investment, and shouldn't be underestimated! Here are a few things you need to know before you take the plunge into outdoor signage, so you can make the most of the opportunity. 

On the Money

The cost of outdoor signage varies greatly according to size, location, traffic, graphics, and customisation. Generally, the bigger, more trafficked, more complex, and more customised it is, the more it will cost. Additionally, you need to consider how your signage will be installed. If you need to hire installers, this will naturally increase your financial outlay. 

All of this needs to be balanced against what you expect to get back from your signage. We'll let you in on a secret: good signage is a good investment! Outdoor signage more than pays for itself, and you can reuse it in various locations and situations. When you let your signage speak for your business, you invest in your business.

Cost-Benefit Analysis

Outdoor signage benefits your business in multiple ways, from making the best first impression to building personal relationships with your target market. Spend time creating your aesthetic: everything from the colour scheme, font, wording, and layout of your signage speaks volumes about your brand identity. You can use these to really tap into what your target market is looking for. The more signage you have, the more recognisable you are across a broader geographical range, thus increasing your audience pool. When your audience starts associating particular colours, phrases, and graphics with your business, you know you're winning!

At Mesh Direct we have expert designers to help guide you along your branding journey. We help your branding speak for you! Reach out if you have any questions about outdoor signage, graphics and aesthetics, and quotes, and we'll get back to you as soon as possible. 

Types of Outdoor Signage

There's a very wide array of options out there when it comes to outdoor signage. It's a good idea to have specific goals for your signage, so you can choose the medium that works for you! 

Freestanding Signs

 A-Boards and Pavement Signs

These inexpensive signage solutions are the perfect way to direct customers right to your front door. They're perfect for getting up close and intimate with your audience, so customise away and help them get to know you! 

Monument Signs and Post-and-Panel Signs

These signs stand directly on the ground, with a sign cabinet supported by a concrete or stone base. They're designed to draw the eye of pedestrians or motorists from far away. This makes them ideal for advertising before customers even get into your street! Big and bold are the words of the day here: make sure your audience recognises you and your service within 30 seconds of looking up.

Storefront Signage

Wall Mounted Signs

This highly popular type of signage usually appears on the front of business premises, on the horizontal band between the storefront and the second floor. They come in all shapes, sizes, and materials, so the world is your oyster! They're also often illuminated, which adds a little spice to your signage. These signs speak volumes about who you are as a business and what you offer. They're often the deciding factor when a potential customer is hesitating on the doorstep. 

Blade Signs

These are those signs you see sticking out at a 90degree angle from the wall, helping pedestrians find the entrance of your business from the pavement. They're very useful for advertising your specific location on a busy street from far away. 

Banners, Flags, and Billboards

We talk a lot about these types of outdoor signage hereherehere, and here, so check them out if you want to know more! 

 

Related Articles

You Get What You Pay For: the price of hoarding advertising

Despite the growth of digital and non-traditional advertising strategies, good old billboard and hoarding advertising is still going strong. Hoarding advertising, in particular, is growing in importance. Cities continue to grow through development projects, and rural areas are becoming increasingly infrastructured and connected. There’s always something being built somewhere, so there’s always a hoarding waiting … Continued

The Magic of Media Walls

The Magic of Media Walls – If no one took a picture of it, did it really happen? This is a major question that event organisers and sponsors have to think about carefully. In this day and age of social media and hashtags, the answer is usually no. If no one took a picture and … Continued

Event Signage: Best Practices

Event Signage is about more than safety and advertising. At events, signage is an integral element of the audience’s experience. From conveying an atmosphere, inspiring emotions, and celebrating someone or something specific to communicating essential information and providing directions, event signage is everywhere – and it can be a make-or-break factor for event organisers and … Continued

Get more straight to your inbox by joining our mailing list.